Privacy Policy

This website is owned and run by Longleat Enterprises Ltd. Longleat respects your privacy and will continue to do so in the online world.

The privacy policy will tell you how and when we collect information through our website, and how this information will be used. To learn specifically about our online information practices concerning children then please scroll down to the section entitled ‘Children under the Age of 18’.

Longleat hopes that families will explore and enjoy the Longleat website together as a shared activity.

 

How we collect data about you and your use of this web site

You are in control of what information we collect about you. By submitting your information you consent to the use of that information as set out in this policy. However, if you choose not to share your information some areas of the website may not be accessible or useable. We may ask you for information about yourself when you purchase tickets or other products or services, when you sign up for the Longleat e-newsletter, register for promotions/competitions or when you request brochures or other information. We may also invite you to complete surveys or provide us with feedback.

We and our appointed advertising company also collect anonymous information about your use of the website from cookies and by the use of pixel tags. We may match information gathered from these sources with any information you have given us about yourself for the purposes explained in this policy.

We also use passive means to collect information such as tracking what pages you visit on the site. This information is used by Longleat to determine how visitors use the site. This then feeds into the development of the site as we aim to make it more enjoyable and easy to use.

 

Cookies and Pixel Tags

Cookies are small data files that are sent to your browser and stored temporarily on your computer to help retain the information that you have entered whilst you browse our site. Pixel tags are used to help us see if emails from us have been received safely and at what time they are read.

A cookie will typically contain the name of the domain from which the cookie has come and the ‘lifetime’ of the cookie. Cookies do not give us your personal information, they provide us with non-personal information such as remembering your browser settings, what types of software you are using etc., so that we can work with the site to make it as easy to use as possible for you and all our visitors.

Certain cookies sent to your browser will help us to save you time. For example if you’re halfway through an online purchase our cookies will allow you to browse other areas of the website and then return to your purchase.

Most browsers automatically accept cookies but you can both delete existing cookies from your browser and, by editing your browser options, choose not to receive cookies in future. Please visit www.allaboutcookies.org for more information on this.

Please note that if you choose not to receive cookies then some areas of the Longleat website may fail to function as intended so degrading your user experience.

 

Administration and other non-marketing use

We will use the information you enter on the site for administration purposes and any other purposes made clear in the data entry forms themselves, in any relevant terms or conditions and on any pages or emails which link to such forms. If you book a ticket from us we may use your personal data for the purpose explained below under the heading ‘Direct Marketing’.

 

Direct Marketing

The data you give us about yourself, will enable us to give you updates via email, using the contact details you provide, on promotions and services we think may be of interest to you or to involve you in market research. To improve our picture of your interests we may link the data you give us with any data we have gathered (via cookies) about your use of the site. Whenever we ask you for information about yourself you may, by ticking the relevant box, opt out of receiving these marketing communications. In addition, whenever you are contacted by email you will be told how to opt out of being updated by email in the future.

We will not pass on your personal details to any other organization without your express permission unless they are directly involved in the running or maintenance of this website.

 

Children Under the Age of 18 years

Longleat does not intend to collect information from children under the age of 18 years. Children under the age of 18 years will not be able to participate in competitions nor to sign up to the Longleat e-newsletter as authorisation of use will be required through the use of a tick box on all entry / submission forms.

 

Online Tickets

Booking your Longleat tickets and purchasing online is quick, easy, convenient and safe. Longleat makes every effort to maintain customer confidentiality when securing an online payment. This includes ensuring the security of your credit card details and other personal information. All of your personal information is encrypted as it travels over the Internet.

 

Online Competitions

Longleat will run online competitions intermittently on the website. Any personal information that it is collected from this type of activity will be deleted once the competition entry date has closed. Personal information provided will not be used for marketing purposes unless specifically authorised to do so.

 

Statistical Data

We try to ensure that our website offers visitors exactly what they are looking for. To help us achieve this goal we may analyse anonymous data collected by cookies about how visitors use the website. Such data also helps us to measure the success of our advertising campaigns. We may also collect Internet Protocol addresses to help diagnose problems with our servers and for system administration, but we don’t link these addresses to any person’s name or identity.

 

Who your data may be disclosed to

Disclosure of your data to others may be necessary to ensure the smooth provision to you of the products, services and information you request. Your booking data may be disclosed to the other entities described above under the heading ‘Direct Marketing’.

 

Contact

If you have any comments, queries or requests relating to the use of your data then please contact the Data Controller c/o Estate Office, Longleat, Warminster, Wiltshire BA12 7NW or email [email protected]

 

Links to other websites

We use links to improve your experience of our website. We will always try to make these links clear, so that you know you have left our website. However, please be aware that these websites are owned and run by other companies and organisations and we cannot accept responsibility for any information you choose to divulge to a linked website.

 

Changes to this policy

Because we are constantly improving our website there may be developments in how we use your data. All such development will be promptly notified to you in this policy. Your continued use of our website will signify that you agree to any such changes.